Sintonia Netflix LATAM is a show that follows childhood friends Nando, Doni and Rita take different paths in their teens. Despite trying to distance themselves from their Sao Paulo, Brazil, ultimately they must rely on one another to avoid self-destruction. We were tasked to create a 360 campaign for season one. Working closely with our print team we concept digital ideas in parallel to print and we set off to brazil! We created a robust character series to helped define each main character and their storyline for their organic posts. Some of the units were also used as paid media in insta-stories.
