The Handsmaid Tale Digital Campaign
Contributed hands-on creative direction and campaign development for the digital marketing campaign supporting The Handmaid’s Tale series finale, helping concept and execute a visually striking motion for the Digital Out of Home teaser campaign. Working within tight creative constraints, including limited cast availability we developed a concept centered around collective power and visual symbolism rather than traditional character portraiture. Collaborated on the creative direction and curation of a custom photoshoot featuring the women walking in formation, creating an emotionally charged visual narrative that resonated across digital platforms and experiential placements. The campaign was later recognized with a Graphis Advertising Awards 2026 Platinum Award.